I expect the sports gambling market to be lucrative, but extremely competitive. In my opinion, online gambling will end up looking similar to online video streaming, which is also a huge, business-to-consumer entertainment, internet-based market. And in streaming, the largest operators with the biggest marketing budgets are getting the vast majority of the revenue.
Therefore, FansUnite, a small company which is looking to sell technology to “independent” online sports gambling websites and offer sports gambling to British consumers, is poorly positioned. Most independent, i.e. small, online sports gambling websites probably won’t survive, and FansUnite will likely be vanquished by much larger players in the U.K. sports betting market.
Adding to my skepticism, in 2020, FansUnite only had $329,000 of revenue.