Shares of Yum! Brands Inc. YUM, -0.04% shed 0.04% to $126.96 Friday, on what proved to be an all-around poor trading session for the stock market, with the S&P 500 Index SPX, -0.14% falling 0.14% to 4,697.96 and Dow Jones Industrial Average DJIA, -0.75% falling 0.75% to 35,601.98. This was the stock’s second consecutive day of losses. Yum! Brands Inc. closed $8.81 below its 52-week high ($135.77), which the company achieved on August 18th.
Despite its losses, the stock outperformed some of its competitors Friday, as McDonald’s Corp. MCD, -0.60% fell 0.60% to $251.95, Starbucks Corp. SBUX, -1.88% fell 1.88% to $110.78, and Chipotle Mexican Grill Inc. CMG, -1.36% fell 1.36% to $1,754.90.true Trading volume (1.0 M) remained 487,318 below its 50-day average volume of 1.5 M.