Shares of Kellogg Co. K, -0.10% dropped 0.10% to $69.81 Friday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index SPX, +2.47% rising 2.47% to 4,158.24 and the Dow Jones Industrial Average DJIA, +1.76% rising 1.76% to 33,212.96. This was the stock’s third consecutive day of losses. Kellogg Co. closed $5.75 short of its 52-week high ($75.56), which the company reached on May 10th.
The stock underperformed when compared to some of its competitors Friday, as PepsiCo Inc. PEP, +0.98% rose 0.98% to $171.77, Mondelez International Inc. Cl A MDLZ, +2.02% rose 2.02% to $63.76, and General Mills Inc. GIS, +0.62% rose 0.62% to $69.89. Trading volume (2.5 M) remained 85,416 below its 50-day average volume of 2.6 M.