We keep an eye out for companies that are truly struggling and may be headed for disaster. Stocks on are watch list are typically losing money, filing for bankruptcy or fighting to survive. We urge investors to do their homework when a company reaches this stage. Harley-Davidson is about to face some tough decisions that could make or break the cycle icon.
The motorcycle manufacturer Harley-Davidson is at the horns of a dilemma. Responding to a reduced number in annual motorcycle sales and a push toward lower emission vehicles, the company has introduced a new line of motorcycles, including models featuring electric and hybrid motors. This, however, defies why many like and buy a Harley-Davidson: its traditional styling and connection to classic Americana.
Rating: Smells Like Trouble